top > CSR > Corporate Philosophy / Long Term Management Policies

• CSR
• Top Message
• Corporate Philosophy / Long Term Management Policies
• Corporate Outline
• Our CSR Commitments
• Corporate Governance
• Internal Control
• Compliance
• Risk Management
• Customer Satisfaction
• Stakeholders Satisfaction
• Social Contribution
• Disclosure to Stakeholders
• Conservation of the Environment

Corporate Philosophy / Long Term Management Policies

We will Fulfill our CSR, Adhering to Our Corporate Philosophy.

Since its founding, Mizuno has consistently contributed to society through the advancement of sporting goods. To embody and realize our Corporate Philosophy, we have adopted both long- and short-term management policies, all placing the utmost priority on CSR management.

Corporate Philosophy

Contributing to society through the advancement of sporting goods and the promotion of sports.

Sport plays a vital role in helping people lead a prosperous and comfortable lifestyle.
By making determined efforts to providing better sporting goods through our manufacturing and marketing practices and by continuing to contribute to the promotion and development of sport, we are strongly committed to contributing to society.

Long Term Management Policies

To embody and realize our Corporate Philosophy, the Mizuno Group adopts long-term management policies based on a long-term assessment of our business environment. On the centennial of Mizuno's founding in fiscal 2007, we revised our long-term management policy to initiate new programs to fulfill the following three goals: creating a new 100-year brand, realizing Mizuno as a global company, and cultivating a corporate culture we can take pride in.
The revised long-term policy stipulates that Mizuno will fulfill its CSR through its business activities.
We will continue our commitment to CSR activities and regard them as our most important mission.

Company Policies for Fiscal Year 2009

(1)Be Flexible and Push Through
(2)Be Creative and Unique
(3)Take Action with Guts