Based on the teachings of our founder, we will implement CSR management that responds to the rapidly changing times.

Contributing to Society Through the Advancement of Sporting Goods and the Promotion of Sports

In February 2014, the 22nd Winter Olympics were held in Sochi, Russia, with intense contests unfolding between competitors representing 88 countries and regions from around the world. As an official sponsor of the Japanese Olympic Committee, Mizuno provided official sportswear and bags to the Japanese national team, as well as providing competition wear for 35 events, including jump suits for the ski jump events. Mizuno has been delivering gear and clothing to Japanese athletes since the 8th Summer Olympics held in 1924 in Paris, France.

In 2020, Tokyo will again host the Summer Olympics and Paralympics, and sports are enjoying increased momentum, not only in sporting circles but across Japan as a whole. Based on our corporate philosophy of "contributing to society through the advancement of sporting goods and the promotion of sports," we want to help make the event a success through further technological innovation in sports gear and clothing and the promotion of various sports.

"Make good things"an important lesson that never changes

"Make good things," a saying by Mizuno's founder Rihachi Mizuno, represent cherished words which have continued to serve as the backbone of Mizuno's manufacturing since the company's founding. Mizuno's strong focus on manufacturing has laid the groundwork for its development to date. The spirit of "make good things" has given rise to the technologies backed by the quality that forms the strength of the Mizuno Brand, as well as the creation of thoroughly environmentally-friendly products. Moving forward, Mizuno will continue to support the challenges undertaken by lovers of sports in keeping with the spirit of "make good things."

Supporting the Development of the Children who will Lead the Next Generation

Japan faces an ever-mounting range of social issues due to changes in the social environment and ways of life, including a dwindling birth rate, aging population and increasingly urbanized population. Among those issues is a decline waning physical strength and athletic ability of children. With the aim of bringing the fun and thrill of sports to those who love sport, Mizuno conducts sports lessons known as Mizuno Victory Clinics run by instructors including employee athletes such as hammer thrower Koji Murofushi, along with current and former athletes from various sports including baseball, soccer and swimming who have signed with Mizuno in an advisory capacity. In 2013, 454 clinics across 21 sports were held throughout Japan, with around 27,700 participants from children to veterans taking part.

Mizuno has also embarked on initiatives aimed at undoing the lack of exercise among children. We have worked to disseminate and raise awareness of exercise through Hexathlon, a play-based exercise program that uses unique gear developed by Mizuno, and adoption of the program by local governments and schools around Japan has advanced. As one example, in 2013 activities for students to experience Hexathlon were conducted at 20 municipal elementary schools in Tokyo which had cultivated grass playing fields. Mizuno will continue to support the healthy development of the children who will lead the next generation.

Move Forward! Responding to Market changes by Deepening CSR Management

Due to steady sales of lifestyle sporting goods globally, in fiscal 2013 (101st period) Mizuno generated sales of 183,204 million yen (up 11.9% year on year), ordinary income of 5,816 million yen (up 42.0% year on year) and net income of 2,640 million yen (up 35.6% year on year).

Mizuno has adopted "Move Forward!" as its slogan for fiscal 2014, and will strive to achieve further growth based on the new reform-oriented structures and systems it built during fiscal 2013. We will expand our business by responding flexibly to markets that change on a global scale.

The advancement of globalization has revealed an unprecedented spread of various CSR issues including human rights, occupational health and safety and the global environment. Mizuno will address CSR based on ISO26000, the international standard guidelines for social responsibility, and promote CSR activities in a way that incorporates them into its business undertakings. To realize a sustainable society, Mizuno will tackle human rights and occupational health and safety in its procurement activities and pursue initiatives that utilize consideration for the global environment in manufacturing and sales activities along with other features of Mizuno.

Akito Mizuno
President and Representative Director,
MIZUNO Corporation