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Top Message

Reviewing the Past to Forge the Future

In 1906, Mizuno Corporation entered the sporting goods business, a brand-new industry in Japan at that time. As a
pioneer in this business, we are proud of our contribution to promoting sports in Japan and the world throughout the past century.
In 2008, the sporting goods industry was impacted by the global financial crisis and severe economic recession, resulting primarily from the subprime loan problem. On the other hand, the Beijing Olympics in 2008 provided us with a great opportunity to promote the Mizuno brand. Many people in Japan were encouraged by victories of Japanese athletes, particularly the gold medal won by the women's softball team.
Regardless of ongoing political or economic situations, sports consistently excite and inspire people of all nationalities. At Mizuno, we have renewed our resolve to develop even more sophisticated merchandise for the next century with our advanced technology and craftsmanship, while keeping in our mind our founder's words: Go on and create a-mon (the best products for consumer)

Business Operation based on CSR

At Mizuno, we have long fostered a corporate culture that stresses fair play, friendship and a fighting spirit, so as to fulfill our corporate philosophy: to contribute to society through the advancement of sports and quality sporting goods. To maintain and even solidify this corporate culture, we have defined three themes and nine specific areas to focus our CSR activities. Highlights of our CSR activities in fiscal 2008 include the formation of a risk management structure with the new Risk Management Committee, establishment of an internal control reporting system, and adoption of the CSR Procurement Code in the global market. In fiscal 2009, we will place particular priority on global environmental management, stakeholder satisfaction, and disclosure of CSR procurement activities.

Initiatives for Global Environmental Conservation

The year 2008 marked the kick-off of the first commitment period of the Kyoto Protocol. During this period, developed nations must fulfill their respective targets for cutting CO2 emissions. To achieve the set targets, both national governments and private enterprises must work to take environmental initiatives. At the Mizuno Group, in full awareness that all our corporate activities eventually impact the environment, we are augmenting on environmental protection activities under the environment management system and in compliance with the Mizuno Environmental Policy.
To reduce CO2 emissions, as a target value we have introduced a per-sales volume index number-a number indicating the per sales volume of environmental load-in addition to total emissions. Moreover, we continue to actively develop eco-products that incorporate environmentally conscious designs.
We are fully aware of our responsibility to entrust a sound global environment to future generations. With this in mind, we will accelerate our environmental initiatives through concerted Group-wide efforts.