We will holds “Gateway to the Open - Mizuno Dream Cup,” which has beenwe have deployed held before in Japan, in 23 sites of 8 Asian countries and regions (China, Hong Kong, Malaysia, the Philippines, Thailand, Malaysia, the Philippines, Singapore, China, Taiwan, Hong Kong, and, South Korea, Taiwan and Thailand) from this spring.

“Gateway to the Open - Mizuno Dream Cup” is an open competition to in which any amateur golfers can participate and which. It gives them a chance for them to play in “The Open Championship,” one of the four major championships in the world, when if they continue to win competitions.

In addition, because golf will be a medal sport starting in 2016, we expect there to be a big large growth of futurein demand of for golf in Asian countries is expected. The Our recent deployment of the activities in Asia is are intended to improve the visibility of the Mizuno brand and to cultivate a golf market in these regions.

This allows Mizuno toWe will aim at achievingfor sales of about 5 billion yen by 2012 for the sales ofin the golf business in the Asian areas (estimated to be up 40% from 2009).

Poster of Gateway to the Open - China leg of Mizuno Dream Cup

NEWS RELEASE

- Gateway to the Open - Mizuno Dream Cup

We established Gateway to the Open - Mizuno Dream Cup in 1999. It is open to all amateur golfers, and if they win or are runner-up in the national finals they will be able to participate in Gateway to the Open - Mizuno Open Yomiuri Classic. Furthermore, if they place among the top finishers, with pros included, they will qualify for The Open Championship to be held in July (see material 1 below). To date, about 660,000 people have participated in a total of about 8,400 sites.

Material 1: Road from Mizuno Dream Cup to The Open

Gateway to the Open - Mizuno Dream Cup held in various regions in Japan from last March to this February .... Top three advance Regional finals of Dream Cup (Eastern Japan and Western Japan) to be held in April .... Top 20 National finals of Dream Cup to be held in May .... First-prize winner advances Gateway to the Open - Mizuno Open Yomiuri Classic to be held in June .... Top four excluding those who have qualified for the Open The Open Championship to be held in July

- Gateway to the Open - Mizuno Dream Cup held in Asia

In Gateway to the Open - Mizuno Dream Cup held in Asia, too, top-placed finishers can participate in the Dream Cup finals held in Japan. Furthermore, the top two winners of this championship will be able to participate in Gateway to the Open - Mizuno Open Yomiuri Classic. If they place among the top winners they will qualify for The Open Championship (see material 2 attached).
In 2010, the China leg of Gateway to the Open - Mizuno Dream Cup will kick off on May 14 and all participants will aim to qualify for the 2011 British Open (see material 3 attached).

- Reinforcing the brand power in Asian markets

The golf market is said to have fully matured in Japan, Europe and the United States. However, in Asian regions, the participant population and markets have tended to increase in the past several years, centering on the wealthy classes, and Asian regions are strategically important areas for our golf business.
We held baseball championships in 1911 and 1913, and they became predecessors of today's Inter-City Baseball Competition and All-Japan High School Baseball Championship, in order to disseminate baseball throughout Japan. Gateway to the Open - Mizuno Dream Cup follows this concept, and by creating an environment for playing golf, the number of people who can enjoy golf will increase and that will aid us in our market-enhancing measures.
In addition, in Malaysia this March we opened the Mizuno Golf School.
We position Asia, an area that is expect to see sustainable growth, as an important area for our golf business and we will boost our activities for increased brand recognition and the exploration of new markets.

Material 2: Flow of Gateway to the Open - Mizuno Dream Cup

Material 3: Schedule of Gateway to the Open - Mizuno Dream Cup

Venue Regional qualifiers Regional finals Target number of participants (total) China May 14, 2010 May 22, 2010 September, 2010 November, 2010 May, 2011 500 Taiwan Sept. - Nov., 2010 March, 2011 330 Hong Kong Sept. - Oct., 2010 Dec. 27, 2010 Jan. - Feb., 2011 150 Korea Jun. 11, 2010 Oct. 18, 2010 April, 2011 250 Singapore Sept. 16, 2010 Oct.14, 2010 March 4, 2011 250 Malaysia December, 2010 January 5, 2011 300 Philippines Sept. - Dec., 2010 February, 2011 400 Thailand August, 201 Feb. - Mar., 2011 400   Total 2,600 * Month and day of competition are subject to change.