BRAND AMBASSADOR SERGIO RAMOS

 OSAKA, JAPAN – (February 9th, 2022) – Japanese sporting goods brand Mizuno has today revealed the signing of football icon Sergio Ramos. The partnership with the Paris Saint-Germain superstar will contribute to the development of Mizuno’s performance football boots and the promotion of the brand in general. The Spanish defender will not only be wearing Mizuno’s football boots, but also the brand’s most important lifestyle footwear and apparel products. Besides wearing its products, Mizuno will also use his feedback for future product developed, in line with the Japanese ‘Kaizen’ spirit: the continuous drive for improvement.

 
The record international for Spain is delighted with the new partnership: “I am proud to be the new ambassador of Mizuno, a Japanese sports brand with such a rich history in football. As a child, I already wore Mizuno boots and I remember these lasted forever. Years went by, but when I recently tried on my new Mizuno boots, they instantly reminded me of my youth again. They just boast quality, in terms of the sensation of touching the ball, the lightness and fit. I am delighted to be united with Mizuno again, wear their boots and hopefully celebrate many victories to come.”
 

The enthusiasm of Sergio Ramos inspired the people at Mizuno, who admire his determination and belief in always aiming higher, trying to reach beyond every day.

 Akito Mizuno, President of Mizuno Corporation, explains: "We are very pleased to welcome Sergio Ramos as a Mizuno brand ambassador. Sergio Ramos has such a successful career, and we hope to share with him many more successes still to come. His attitude and passion for the game is that of a true, uncompromising athlete. I am convinced that Sergio Ramos will add new value to Mizuno football, in line with our ambition to grow as a global football brand from Japan. I am truly looking forward to delivering many exciting experiences through this partnership."

 Sergio Ramos’ boots of choice are the Morelia Neo Ⅲ β Japan, a football boot crafted in Japan. Based on the famous Kaizen spirit - the drive for continuous improvement - the foundation for this boot lays back in 2011, when Mizuno launched the Morelia Neo, a modern interpretation of its iconic Morelia shoe, originally launched in 1985. The Morelia Neo Ⅲ β Japan is therefore the outcome of more than 35 years of research and development, creating football boots that have the history of an icon, but feature modern-day technologies to create a lightweight, flexible and perfect barefoot feel.